As social media continues to play a crucial role in the success of small businesses and non-profits, it's important to stay up-to-date on the latest strategies and best practices. Here are some dos and don'ts to keep in mind for the coming year:
DO:
Utilize Social SEO. By incorporating keywords, topics, and search terms into your social media content, you can increase your visibility and reach on platforms like Facebook, Instagram, and Twitter.
Leverage short-form video. Platforms like Reels and TikTok are becoming increasingly popular, and videos tend to perform better than photos in terms of engagement.
Schedule your posts in advance. By planning ahead and scheduling your content, you can save time and maximize operational efficiency.
Share content about your team and employees. By highlighting wins, promotions, new hires, and strategy sessions, you can help your audience connect with and relate to your team.
DON'T:
Don’t ignore user-generated content. Encourage your audience to share their own content and reward them for doing so. Not only will this save money on professional photographers, but it will also help to build a sense of community around your brand.
Don’t venture too far outside of your niche or industry. Instead, focus on becoming an expert in what you do, and make sure you have a concrete reason for why someone should follow you.
Don’t neglect LinkedIn. With one of the highest organic reach platforms and one of the lowest content competition shares, LinkedIn can be a powerful tool for small businesses and non-profits. In fact, less than 5% of LinkedIn Pages post content monthly, making it an untapped resource for many organizations.